BRAND IDENTITY KIRBY'S PET
Responsibilities: Creative Concept / Design and Development / Illustration / Taking the design through to Print and Online Media
Kirby’s Pet is the wholesale company of the Kirby Group. The group planned to wholesale pet products for dogs, cats, birds, small animals, aquariums and reptiles. A parent brand identity was created under the name Kirby’s Pets and then subsidiary brands to give the impression the brand is also specialised.
The aim of the logos was to target to each specific audience and at the same time carry a unified theme to make the small company appear to be a larger entity. This was created by use of colour and illustration style.