BRAND IDENTITY COBURG AQUARIUM
Responsibilities: Creative Concept / Design and Development / Illustration / Taking the design through to Print and Online Media
Coburg Aquarium retail store has been open for over 30 years. In 2006 the Kirby Group acquired the business. The store required some TLC and a new identity strong prestigious look.
A Lion Fish was digitally drawn, illustrating movement in its fins to create an underwater feel. The font used in the logo and shades of blue were used to give the impression of an aquarium while still keeping a professional message.
This logo and identity was carried out onto the company’s uniforms, business cards, loyalty cards, letterheads, media advertisements, promotional flyers, and service branding on customer tanks.