The Social Studio TVC from Krystal Schultheiss on Vimeo.

Responsibilities: Creative Concept/ Art Direction / Filming / Video Editing / Motion Graphics / Compositing

The Social Studio video was created to win an SBS competition for free air time to extend their brands awareness on the Australian T.V station SBS as an TV commercial.

The terms ‘Social Change’, ’Social Trends’, ’Social Fashion’, ’Social Studio’ were created to outline what The Social Studio is involved in.  The TVC was given an artistic aesthetic with images of people who work there, fashion and cafe equipment. This also was aimed at outlining what the Social Studios offers in there fashion design school, shop and cafe to entice people supporting social change, local fashion and the cafe social meeting space.