VIDEOS SKETCH CITY

VIDEOS SKETCH CITY

Responsibilities: Creative Concept / Art Direction / Filming / Video Editing / Motion Graphics / Online Publishing / Social Media Strategy

Sketch City was a monthly all ages art and music event held in at ‘Dazzleland Studios’ in Northcote.  Free paint was organised through sponsorship and some of Melbourne’s best-known street artists were invited to paint live.  A local band or DJ always played and a younger crowd was welcomed into the constructive, creative environment – artists that they looked up to would show give them tips and educate them against tagging. The emphasis was on having fun and creating a bright and beautiful city through murals.

The Sketch City videos were created to give people an insight to what happened at Sketch City and to entice more people to the event. The video campaign also featured up-and-coming artists in Melbourne and created brand awareness for both Sketch City and We Make Stuff Good as supporters of Street and Contemporary arts.

A series of videos featured artists who demonstrated live painting at the Sketch City events. These videos included time lapsed shots that could show in a short amount of time how the artist produced their work. Emphasis on the initial steps in the featured artist work flow was given to show how they produced their work.

The creative concept of the motion graphics intro & outro sequence aimed to focus on brand awareness of both Sketch City and We Make Stuff Good. A minimal design layout was used to highlight the names of the artist & the date of the event.

These videos were uploaded to We Make Stuff Good YouTube channel, then published on the We Make Stuff Good website, and other We Make Stuff Good & Sketch City Social Media streams.

 

You can also view the interview on video here

Responsibilities: Creative concept / Filming/ Editing/ Compositing / Art Direction of video and titile sequences / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Filming/ Editing/ Compositing / Art Direction of video and titile sequences / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Filming/ Editing/ Compositing / Art Direction of video and titile sequences / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Filming/ Editing/ Compositing / Art Direction of video and titile sequences / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Filming/ Editing/ Compositing / Art Direction of video and titile sequences / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Art Direction / Filming / Publishing video on websites and Social Media channels.

 

You can also view the interview on video here
Responsibilities: Creative concept / Art Direction / Filming / Publishing video on websites and Social Media channels.

You can also view the interview on video here
Responsibilities: Creative concept / Art Direction / Filming / Publishing video on websites and Social Media channels.

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