BRAND IDENTITY T.U.K.E
Responsibilities: Creative Concept / Design and Development / Illustration / Taking the design through to Print and Online Media
T.U.K.E is an abbreviation for The Ultimate Karting Experience. Originally F1 Management the group decided upon a name change. With an identity and image in mind we took inspiration from some of the legend racing brands in the F1 Grand Prix. The aim was to make T.U.K.E look like a reliable place for serious racers but to also be appealing to recrecreational racers.