ONLINE VIRAL VIDEO T.U.K.E
Responsibilities: Creative Concept / Art Direction / Storyboard / Filming / Editing / Motion Graphics
You can also view the video here
The aim of the video for T.U.K.E (The Ultimate Karting Experience) was to simulate a feel for the go-kart track & highlight the services offered. Used as an introduction to T.U.K.E the video was then embedded onto the front page of the website.
Design elements used in the video were created to match the design & professionalism of the website. To give the impression of the speed experienced when driving, shots of the karts driving around the corners of the track were used accompanied by audio.