DIGITAL DESIGN T.U.K.E WEBSITE
Responsibilities: Design and Development / Website Flow / Web Development / Social Media Strategy / Search Engine Optimisation
T.U.K.E (Formally F1 Management) took over the lease of the South Morang go-kart track in 2009. The new owners wanted to step away from the track’s unseemly reputation & build it up to a new professional & fun brand.
The website needed to focus on the look of the track, the newly imported go-karts, services, booking enquires & to easily engage with the customers on a personal level online.
The look of the site conveyed the companies brand colours. Added vector-based imagery was used on the footer of the website to create fun atmosphere. An emphasis on branding in the header of the site & minimal details & colour was used to create a professional feel.
The site’s reach to potential customers extends through organic Google searches using Search Engine Optimisation and plug-ins. Social media streams were created for the F1 Management team to communicate through placing emphasis on referencing the website, special offers & customers performance.