UPMARKET AQUARIUM PRINT DESIGN
Responsibilities: Creative Concept / Design and Development / Illustration
Upmarket Aquariums brand Identity was to coincided with the Upmarket Pets brand identity to appear as a sister store. The Upmarket Pets print media layout and design was taken into consideration with all Upmarket Aquarium print media. A different targeted audience was taken into consideration. This audience was considered at the time as more male orientated, hobbyist and interested in the Australian bush landscape which are most of these pets sold in-store natural habitats.