BRAND IDENTITY UPMARKET AQUARIUM
Responsibilities: Creative Concept / Design and Development / Illustration / Taking the design through to Print and Online Media
The Upmarket Aquarium brand required a new logo that incorporated the fish and reptile images. The branding colours from the Kirby Group’s other retail store, Upmarket Pets, was included in the Upmarket Aquarium identity to illustrate the relationship of the businesses.
Round-out lines were used for the reptiles to illustration to create a friendly appearance, where as angular shapes were used on the fish to create a professional feel. The logo was transferred to business cards, magnets, print ads, store promotional material & customer information brochures.