DIGITAL DESIGN UPMARKET AQUARIUM WEBSITE
Responsibilities: Creative Concept / Design and Development / Website Flow / Web Development / Social Media Strategy / Search Engine Optimisation
The Kirby Group wanted the look of their retail store, Upmarket Aquarium, website to resemble there other retail store Upmarket Pets website. The point of difference they wanted to create was an Australian native look yet with a professional and friendly feel. The aim of the website is to make it easy for potential customers find contact information, to promote featured products and the Kirby Group’s other pretentious store Coburg Aquariums.
The same colour coding system & site layout used for Upmarket Pets was carried through into this project with colour modifications to appeal to the aquarium & reptile target audience. The header image was created using hand drawn illustrations. This illustration was well received by the clients & the brand identity was used in advertisements, store signage,business cards & office stationary.
A WordPress content management system backend was used with a customised theme. An extensive Search Engine Optimisation strategy was put in place to rank highly on Search Engines. A basic Social Media strategy that included RSS feed, Facebook & Twitter was created to keep customers personally notified as the website was updated.