Projection Mapped 3D animation utilising Cinema 4D and OTOY Octane Render. Created for Silicon Block Party Sponsored by Red Energy


ENERGY is a visual exploration of the Red Energy brand, the body of artwork by Krystal Schultheiss projection-mapped onto the heritage Bryant & May building facade, for the Silicon Black Party event in 2018. The installation aimed to unite conversation on the night and give attendees an attraction to document and share online and on social media.

As a form of animated brand expression, the Red Energy logo was model and projection-mapped onto the building facade. The Red Energy logo was modelled in the form of neon light and was animated to light up and illuminate the building facade in the brand’s tungsten and red brand colours. Following Red Energy’s logo, the Silicon Block Party party also illuminated the facade in a neon blue.